NOW ACCEPTING APPLICATIONS
C-LEVEL CONTENT, PRODUCTION & GROWTH STRATEGY FOR
WOMEN & MINORITY OWNED
BUSINESSES
A three-month accelerator for digital growth & strategy
IF YOU KNOW THERE IS MORE YOU CAN BE DOING IN SOCIAL MEDIA BUT SOMETHING IS HOLDING YOU BACK...
TIME
RESOURCES
STRATEGY
YOU'RE EXACTLY WHO THIS ACCELERATOR IS DESIGNED FOR.
THE $250B+ CREATOR ECONOMY IS PROJECTED TO TRIPLE IN THE NEXT 5 YEARS.
YOUR BUSINESS SHOULD BE A PART OF IT.
Give us 3 months to build the content engine that turns your expertise into reach, customers and revenue.
WE SPENT DECADES GROWING MEDIA COMPANIES.
OUR PASSION IS BRINGING THAT EXPERTISE TO YOU.
We’re In the Making Media, a digital content company co-founded by
Ilia Saddler & Tori Socha, two former
C-suite executives and executive producers from digital, tech and Hollywood media.
We led content and production for a FOX & a16z-backed livestream platform after decades of combined experience at Paramount Network, Discovery, NBCUniversal, Netflix, America’s Next Top Model, American Idol and more.
We’re genuinely passionate about using the knowledge we've built over decades in digital media, television, and the creator economy to empower real businesses and real people to grow.
AS SEEN IN
WE BUILD REPEATABLE & SUSTAINABLE CONTENT SYSTEMS
DESIGNED AROUND YOUR BUSINESS GOALS, AND THE WAY YOU ALREADY WORK.
We're not talking about creating content like an influencer. We're helping real experts tap into their power and be known for what they already know to grow their businesses.
Our job is to cut through the noise, simplify the creation process, and build a practical content system that helps more people discover you and ultimately spend with you.
We'll keep you current on platform changes, content trends, new tools, and what's actually working, so you & your team can focus on business decisions instead of what to post.
YOUR BUSINESS.
OUR BRAINS.
STARTING AT $1500/MO.
Our three-month Accelerator puts you on an actionable path to digital growth and monetization through clear content plans and expert-driven guidance.
Included each month:
Strategy Sessions with Ilia & Tori
One private session each month with two C-Suite executives to set content + growth priorities, solve challenges and keep your momentum moving forward. Join weekly office hours to get your questions answered in between.
30-Day Content + Creative Strategy
Each month, you will receive an expert-led 30-day content calendar to take thought out of what to post! This user-friendly, execution-driven calendar will highlight signature series, hooks and subjects you or your team can shoot and post with ease.
Metrics + Content Performance Review
We analyze your metrics across social + marketing funnels to provide clear takeaways: what’s working, what isn’t and where your biggest opportunities are.
Production Advice
Expert guidance on how to efficiently shoot and produce your content, with recommendations tailored to your team, workflow and budget.
Business Growth & Revenue Analysis
We identify opportunities to turn attention into business, from stronger conversion funnels to new revenue streams and offers.
Thought Partnership
Pressure-test ideas, solve problems, analyze results and make smarter decisions as your business evolves.
Continued Education
Access to our In The Making Creator Membership Platform, equipped with worksheets, courses and resources needed to be successful in social media.
JOIN THE FALL 2026 ACCELERATOR
To ensure we are a mutual fit, please submit the short application below.
We will reply as soon as possible with next steps!
NOT READY TO APPLY?
Let's chat and we’ll help you spot the content opportunities that could grow your business.
Submit your info below to meet with us for a FREE 15-minute content consultation.
No pitch. Just expert eyes on your business and what’s possible.
LAUREN B.
"Working with ITM has been a game changer for my business. My increased sales are a testament to how well the program worked."
CARISSA K.
"In The Making helped me realize what future there might be for me with my social media presence! They took all the guesswork out of it which was huge for me."
LAURA B.
"It was so great working with ITM. It was really helpful to narrow down my perspective of what I could offer and how to go about executing."